Reviews don’t happen to you. They happen because of you.

When making a purchase decision, 70% of people look at multiple review sites.^* Most brands deserve great reviews, but they don’t ask for them. More importantly, they stop short of genuinely managing the process because they don’t respond. Almost all consumers read the responses as an essential decision-making context. An Upright brand takes control of the entire review process, encouraging reviews and engaging reviewers.